All servicesEducation & Training

Budtenders sell stories. We give them yours.

Training that turns frontline staff into your best advocates — measured, repeatable, and brand-on. Budtender education, brand trainings, custom engagement tools that stick.

  • Budtender education programs
  • Interactive brand training
  • Custom trivia & engagement tools
A SESH rep at a Triple Seven brand activationA SESH rep at a Cannect Wellness activationA SESH rep at a Verano activationA SESH rep on the SESH Bus holding an Anthem product
How it works

Three ways we put Education & Training to work.

01

Budtender education

In-store sessions where SESH reps train the bud-team on your story, your product, and the talk track that actually closes a sale.

02

Brand buy-in

Create and/or execute brand trainings through brand decks, seed talent courses, and the rest. Budtenders don't just learn your brand — they buy in.

03

Custom trivia & engagement

Gamified retention with leaderboards, prizes, branded swag. Budtenders compete to know your brand best — and they do.

The work

Every engagement, same shape.

Scoped to your goals, but the process underneath is consistent — that's how we hold quality across markets and seasons.

  1. 01

    Evaluate

    Where are budtenders getting your brand wrong? We start there.

  2. 02

    Design

    Curricula, talk tracks, supporting collateral, plus the engagement layer that makes it stick.

  3. 03

    Deliver

    Engaging in-store training sessions that budtenders look forward to.

60+Trained reps
Want budtenders selling your brand?

Tell us where you need more story on the floor.

We'll write it. We'll train it. We'll show up to teach it.